![]() ![]() GE's Mazda bulbs were manufactured by Minneapolis Mazda Lamp Works at a factory in Northeast Minneapolis. The Mazda trademark is split between the Japanese manufacturer where it applies to automobiles (including automobile lights and batteries) and GE for non-automotive uses. Modern association of the Mazda name is mostly with the Mazda automobile manufacturer of Japan (which coexisted with Toshiba's Mazda bulbs in its early years). GE stopped licensing the trademark to other manufacturers, although it continued to renew the trademark registration up to 1990. GE's patents on the tungsten filament lamp expired in the late 1930s and other forms of lighting were becoming more important than incandescent bulbs. The company dropped the campaign in 1945. In at least one case the authority regulating energy rates required the utility to use only tungsten bulbs so as not to inflate customer's energy use. Often electrical utilities would trade new lamps for consumers' burned-out bulbs. Tungsten-filament bulbs of the Mazda type were initially more costly than carbon filament bulbs, but were more efficient. Bulbs were soon sold by many manufacturers with the Mazda name licensed from GE, including British Thomson-Houston in the United Kingdom, Toshiba in Japan, and GE's chief competitor Westinghouse. GE also licensed the Mazda name, socket sizes, and tungsten filament technology to other manufacturers to establish a standard for lighting. GE promoted the mark as identifying tungsten filament bulbs with predictable performance and life expectancy. GE sold bulbs under this trademark starting in 1909. In 1909 the Mazda name was created for the tungsten filament light bulb. The company chose the name due to its association with Ahura Mazda, the transcendental and universal God of Zoroastrianism whose name means light of wisdom in the Avestan language. ![]() Mazda brand light bulbs were made for decades after 1945 outside the US. The name was used from 1909 to 1945 in the United States by GE and Westinghouse. ![]() Mazda was a trademarked name registered by General Electric (GE) in 1909 for incandescent light bulbs. (1.Mazda brand bulbs at the Edison and Ford Winter Estates W) such as a desk, bedframe, or counter while keeping the lamp upright and easy to use – a 6 ft. Variable mounting: the moveable metal clamp allows you to mount this lamp on any surface (up to 2 in.Modern essential: designed to illuminate blueprints and drafting papers, the architect lamp has been around since the 1920’s but it has become a modern essential item for your home with exposed structural and architectural elements and a glossy white finish.Try using this lamp with a Globe Electric Smart Bulb to create the ideal lighting solution for any situation. The adjustable head and neck can be moved without interfering with the wiring, so you always have the perfect light. ![]() The durable metal body echoes the stylings of the traditional architect desk lamp design from the 1920s, but the modern color is perfect for the interior designs of today. They can be clamped onto a countertop, a shelf on the wall or onto floating shelves in your kitchen if space is really tight. Swing-arm task lamps can look right at home any where bright, focused light is needed. The moveable clamp lets you place your light on any surface with an edge, essentially a truly multi-purpose lamp. Out of the office and into your home, the Architect Swing-Arm Clamp-On Desk Lamp in glossy white stylishly adds a pop of color to your loft, dorm room, make-up station, night table, chic home office or child’s desk. ![]()
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